Jon is taking supplies to Mole Town to feed the wildling refugees and the remaining townspeople. They are hungry and angry.
Along the way he sees three trees carved with faces and realises that Melsandre’s ceremony was empty. The people want more food and say that the Watchmen eat better than they do. Jon says that anyone prepared to fight to defend the kingdom from the Others is welcome to come to the Wall where they will get better rations. He wins over sixty-three of them, but no Thenns, which is a problem.
Oh, well done Jon, that was nicely played. More will come afterwards I think. It looks like Jon is making some much needed changes and I hope it all works out for him.